Strategic Planning / Copywriting
MOS VOZIT I DEHUR!" | DON'T DRINK AND DRIVE - is a Corporate Social Responsibility (CSR) campaign of Birra Peja and Dardania Insurance Company. The aim of this campaign was to spread the message to the youth of Kosovo and to come up with practical ideas, so as to prevent possible car accidents during a few summer festivals which occur in Kosovo. I was responsible for writing the project, co-strategic planning and copywriting. Here I have attached a few outreach materials where copywriting is involved.
Project Leader: Mimoza Maliqi
Design: Xhansel Xhabiri
Client: Birra Peja
Agency: Zero Pozitive Publicis